CORPORATE STRATEGY AS AN EFFECTIVE TOOL FOR ORGANIZATION SURVIVAL: (A STUDY OF MTN NIGERIA OWERRI, IMO STATE
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- Recommended for : Student Researchers
- NGN 5000
Abstract
The study was intended to appraise corporate strategy as an effective tool for organizational survival for this purpose, the two major approaches towards conducting a study namely desk and field studies were adopted. Merging from these studies are the following; summary of finding recommendation and conclusion. Chapter two dealt with the review of relevant literature, ex-ray the effective use of corporate strategy in MTN Nigeria plc. The summary of finding revealed that policy objectives are not too broadly stated and that there is a firm commitment and adherence of stated objectives on corporate strategy. Also of note is the regular reviewing and evaluation of the achievements of corporate strategy toward as the achievement of group goals. Accepting company’s corporate strategy and implementing the same and developing a sense of commitment of both levels to the realization of the compliance objective stated in her policies while recommendations include; Gearing efforts towards implementation of a well articulated corporate strategy and policy decision should not be left on the hands of Layman but professionals in the field of management. Therefore suggestions for future research can be summarized as follows; there is the need to take advantage of experience and insight of company workers in need of identification, planning and implementation of corporate strategy. There should be a joint monitoring and evaluating team consisting of the policy makers and implementers.
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